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Staying ahead in todayโ€™s insurance landscape demands real-time, actionable insights.

At VERVE, we use Looker (Google Analytics) to provide Team VERVE (and our trusted carrier and reinsurance partners) with trended analytics and a daily look at where our business is succeedingโ€”and where we can do better.

Hereโ€™s how:

๐—ฅ๐—ฒ๐˜ƒ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐—ถ๐˜‡๐—ถ๐—ป๐—ด ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€

A decade ago, we wouldโ€™ve needed a large team of people running SQL queries and piecing together data in multiple spreadsheet views to get the insights we needed from our data.

Today, we get overnight/daily automated analytics which used to take days to process, thanks to Looker.

Every morning, Team VERVE receives a series of emails summarizing and trending everything we need to know about our business in just a few minutes.

From customer counts, daily sales by agent, profitability and loss ratios sliced every which way to claims analytics, pricing, market shares, opportunity analysis and customer service levelsโ€”Looker gives us a comprehensive, trended view of our operations.

๐—ž๐—ฒ๐˜† ๐—•๐—ฒ๐—ป๐—ฒ๐—ณ๐—ถ๐˜๐˜€
โ€ข Real-Time Insights: We get up-to-date information on everything from customer acquisition to profitability, trended over days, weeks, and months.
โ€ข User-Friendly: Our insurance experts can manipulate data on the fly, bypassing the need for data analysts.
โ€ข Scalability: As our customer base grows, we are able to dive deeper, cross-correlate data, and identify what strategies to amplify or adjust with help from Looker.
โ€ข Cost-Effective: An annual Looker license might seem expensive until you consider the value provided and the savings of multiple full-time employees needed to replicate the same data analytics.

Lookerโ€™s ability to provide both high-level overviews and detailed deep dives empowers Team VERVE to make informed decisions quickly and independently.

It took many months of coding and training, but the payoff has been well worth that effort.

With their universal semantic modeling layer, Looker transformed our data landscape into a unified, trusted source for AI and human analysis alike.

VERVE integrated this layer with Insuresoft (our policy processing system and data repository) to enable the insights.

Lookerโ€™s trusted modeling layer provides a single place to curate and govern the metrics most important to our business.

This means that users see consistent results regardless of where they are consumed.

In order for you to use this consistent trustworthy information in your tools of choice, Looker opened up the modeling layer to its ecosystem to enable it all.

In sum, Looker rocks!

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